Buzz Marketing Archives

Jun19
The Genesis of Buzz
Seth Godin points us to this great piece on how buzz is generated, and why it can't be faked.An excerpt from the post Godin references:"...it is difficult to mask our true emotional language. When communicating in person, our body language...
Dec 7
Creating Buzz For Yourself
That's what Doritos is trying to do, according to our friend Ron over at Buzzoodle.  They've recently held a contest where anyone could submit their commercial for Doritos, with the winner receiving two tickets to the Super Bowl.Ron's post has... Continue Reading
Nov28
LIttle Things Add Up to Big Things
Our friend Ron McDaniel over at Buzzoodle just published his first book, and he did it through the self-publishing tool at Amazon.com.The problem: Many of the first 100 books sent to Ron were flawed.  Minor stuff like scratched book covers... Continue Reading
Oct 8
The Two Most Important Elements of Buzz
Another good post from Ron McDaniel on the two most important elements of "buzz" when it comes to what you're marketing or selling. Here's a taste: In order to create buzz individually, you must have a high level of excitement... Continue Reading
Sep27
Promo Gifts That Won't Melt In Your Hand
Nothing fancy, but something that everyone enjoys:  M&M's. What makes these M&Ms cool is that you can put your logo or a saying on them (or both!) and then use them for little sales gifts.  Nothing takes the edge off... Continue Reading
Aug 9
Cool Buzz Marketing For An Otherwise So-So Movie
What can you do to plug a so-so movie with good viral buzz marketing? Just have the star, Samuel L. Jackson, call your friends and tell them to see it. That's the strategy for the new movie, "Snakes On... Continue Reading
 


WOM, Buzz & Viral
How Pink Ear Plugs Became Purple Cows
How a Baseball Team Is Creating Buzz
The Latest Buzz From Buzzoodle
What Makes People Choose a Hospital?
Using Video to Sell
Why I LIke Orbitz
World Cup Fever Hits Japan With Soccer Ball Shaped House
Selling Yourself By Creating Buzz
Two Example of Good Buzz
Dan Gets Buzzed at Buzzoodle
The "Sam I Am" Interview: EXCLUSIVE
The Buzz Marketing Interview: DAN'S CLOSING THOUGHTS
The Buzz Marketing Interview: SELLING "SUCCESS" (OR MAYBE PUPPIES?)
The Buzz Marketing Interview: BUZZ ON COLD CALLS?
The Buzz Marketing Interview: RON'S WORST BLUNDER
The Buzz Marketing Interview: CREATING BUZZ ABOUT BUZZ
The Buzz Marketing Interview: ARE AD AGENCIES "GETTING BUZZED"?
The Buzz Marketing Interview: HOW BLOGGING WILL CHANGE THE WAY WE DO BUSINESS
The Buzz Marketing Interview: THE MISTAKES WE MAKE
The Buzz Marketing Interview: WHY DOES "BUZZ" WORK?
The Buzz Marketing Interview: BUZZOODLE'S RON McDANIEL

Buzz Marketing Archives

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