LandingTheDeal: Branding & Selling Archives

Branding & Selling Archives

Mar21	Maui Pineapple Company Uses Fresh Hawaiian Pineapple in an Effective Sales and Marketing Technique Peter Clark March 21, 2008 Know More: Branding & Selling, Marketing The Maui Pineapple Company of Maui, Hawaii, donated their fresh Hawaiian pineapple to facilitate a friendly wager between the two cities of the universities competing in the NCAA football 2008 Sugar Bowl game, and in the process pulled off... Continue Reading Posted at 4:55 PM \| Permalink \| Comments
Jan 2	Capital One Credit Card: Selling by Making It Personal Dan Tudor January 2, 2008 If you're going to spend a ton of money on credit card payments, at least you can do it with a credit card that looks good, right?That's the selling philosophy of the new Capital One credit card. They have launched... Continue Reading Posted at 12:43 PM \| Permalink \| Comments
Dec28	Yes, I WOULD Buy Chocolate for $2000 Per Pound! Dan Tudor December 28, 2006 Dan, a reader of the blog here at LandingTheDeal, comments on my recent post asking whether anyone would buy chocolate that costs $2000 a pound. And, he makes some good points...The hand wringing seems strange, especially from marketers. I mean,Tiffany's... Continue Reading Posted at 4:31 PM \| Permalink \| Comments
Dec 7	"E-Coli Could Hurt Taco Bell Sales" Dan Tudor December 7, 2006 Gee, ya think? That was the actual headline in a recent Houston Chronicle article on the crisis that hit Taco Bell this week. Some green onions, grown in Mexico and shipped to the popular fast food restaurant, were tainted with... Continue Reading Posted at 5:50 PM \| Permalink \| Comments
Oct25	A Jingle That Worked Dan Tudor October 25, 2006 So I'm in our kitchen helping to clean-up after dinner (Husband of the Year nominee) and I hear our 7-year old singing in the bathtub. I can't quite make out the song, but it sounds familiar. I get closer to... Continue Reading Posted at 11:23 PM \| Permalink \| Comments
Oct14	What Does This Have to Do With Selling, You Ask? Dan Tudor October 14, 2006 "This" is a recent story about a proud new father who convinced his wife to name their new son Espen, after the sports television network ESPN. His middle name is Montana, after - you guessed it - NFL quarterback Joe... Continue Reading Posted at 4:06 PM \| Permalink \| Comments
	How Pink Ear Plugs Became Purple Cows Using Video to Sell Lessons Learned From Japanese "Sales" Culture Why I LIke Orbitz Budweiser Teetering On Sales Failure at World Cup? What a Great Time To Brand Yourself! The Benefits of Being The Expert Selling Stuff at the Airport Your Personal Sales "Brand" Selling Air But Will It Help Them "Land" The Deals? (No Pun Intended...) Guerilla Advertising in the Restroom Want a Good Sales "Story"? Premium Gas...What Made Me Buy It? Sometimes "Free" Is the Best Investment in New Customers Price Matters, But.... Seth Speaks! But Just Think of the Great Tans We'll All Have! Selling and Politics Edges, Sweetspots and Clusters Selling Yourself New Marketing Technique Is Truly In (Make that ON) Your Face What's In a Name? More Sales, Perhaps... What an 8 Year Old Can Teach YOU About Selling Subliminal Selling A Whole New Meaning to "Selling the Sizzle"

Branding & Selling Archives

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