LandingTheDeal: Advertising Archives

Advertising Archives

Jan21	Cloverfield and the YouTube Audience Dan Tudor January 21, 2008 Know More: Advertising There's a great article over at MarketingBlurb by my colleague Susan Gunelias. She talks about the new movie "Cloverfield", which looks kind of like "The Blair Witch Project" on Godzilla-caliber steroids.Susan makes an interesting observation in her post:"From the beginning,... Continue Reading Posted at 11:30 PM \| Permalink \| Comments
Aug17	Stephen Colbert vs. Richard Branson: Great Sales Job! Dan Tudor August 17, 2007 I love Stephen Colbert's faux news show on Comedy Central, "The Colbert Report". Some would call it a spoof on the Fox News ratings juggernaut, "The O'Reilly Factor", but fans of the show would probably say that O'Reilly is spoofing... Continue Reading Posted at 5:06 PM \| Permalink \| Comments
Aug12	Is It Time to Change Your Sales Slogan? Even the Big Boys Do It...A LOT! Dan Tudor August 12, 2007 Advertising your product is one of the first steps towards selling that product. So it struck me as strange when I found out that soft drink giant Coca-Cola has changed their slogan more than 40 times! Here's the entire list, courtesy... Continue Reading Posted at 10:48 PM \| Permalink \| Comments
Jul24	Little Nuggets of Gold Mean Better Sales Results Dan Tudor July 24, 2007 You have to have a creative approach when it comes to selling. Any good sales professional knows that fact.One way to help your sales efforts is to write effective copy in your sales materials or letters to customers. That means... Continue Reading Posted at 3:59 PM \| Permalink \| Comments
May17	Mad Vlad Free E-Mail Advertising Service Can Help With Sales Results Dan Tudor May 17, 2007 Sponsored ReviewI am usually leary about free business lead e-mail advertising companies. 99% of them take a good idea - free safelist advertising - and dirty it up with unwanted, overzealous e-mails (affectionately known as "Spam").The Mad Vlad is the... Continue Reading Posted at 11:59 PM \| Permalink \| Comments
Mar20	There Are Still Limits in How You Can Advertise Dan Tudor March 20, 2007 That's somewhat surprising to me, actually. It seems like the envelope gets pushed so far, so fast these days that it actually surprises me when I see an example of limits being put on advertising.But such is the case with... Continue Reading Posted at 12:45 PM \| Permalink \| Comments

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