If you're going to spend a ton of money on credit card payments, at least you can do it with a credit card that looks good, right?
That's the selling philosophy of the new Capital One credit card. They have launched a new website at www.capitalonecardlab.com that lets applicants make several personal choices as to the look and performance of their credit card.
Brilliant!
Does Capital One care about what your credit card looks like? No. They want your money going through their system...that's the bottom line. If you want to have a picture of your kids on your new credit card, that's fine by them.
Moreover, if you think about it, what's going to happen the next time I give a cashier a credit card with the funny picture of my kids on the front? That's right...it's going to get talked about. I'll tell the cashier where I got it...and he or she will go check it out for themselves.
Capital One is doing something that most salespeople don't bother to really appreciate: They're making the product more about the customer than they are about them. And, along the way, they're creating a built-in lead generation system through all of the word of mouth that it creates.
Behind the scenes, they also let you pick your interest rate and rewards programs. That's not something that will get shared with others, but it does give their customers a feeling that "I'm in control" of the credit card I use. Probably a false reality, but it's that feeling that counts for most people.
It's a great marketing ploy. And, it helps that big spoonful of high interest rates go down a little bit easier.
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