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Jan25
Your Last Impression

Seth Godin, one of the world's leading marketing gurus, has an insightful piece on his blog that I wanted to forward you because I think it has some great applications for you as a sales professional.

It has to do with "first impressions".  As sales people, you work hard to create good first impressions for your future customers (and even your current ones).  But in the long term, Seth asks, isn't it better to worry about the last impression you leave?  Here are his thoughts:

"Marketers (and high school kids) focus a lot on the first date. After all, you never get a second chance to make a first impression.

waterproofing your basementI recently had some waterproofing done in the basement. The first date was great. The company was professional and had every single element down, from their AdWords to the web site to the way they interacted on the phone and in person.

I think that stuff is pretty important, but I'm way more interested in the last interaction than I am in the first (and if you care about word of mouth, you should be too).

After they finished the job, they left my basement a mess.

Forever, my only memory of the job is going to be...

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Jan24
Will CatalogChoice Make It Harder to Sell Through the Mail?
Today, the non-profit environmental group CatalogChoice announced it has added its 400,000th member.  Their organization helps mail recepients to stop unwanted catalog mailings sent to their homes, thereby reducing the amount of paper needed to print them.Is this significant to... Continue Reading
Jan22
Heath Ledger Death Prompts Strong Reaction from Landing The Deal Readers
I expressed my remorse over the death of actor Heath Ledger earlier today, along with a comment that we should all remember that career and success doesn't always guarantee happiness.That prompted one outlandish reaction, followed by another (both annonymous):"You know,... Continue Reading
Heath Ledger Commenter Wags a Finger
Here's what someone said, wagging his or her finger in the process, in response to my reaction and corresponding thoughts to the death of actor Heath Ledger.  I wish I could address them by name, but - surprise, surprise - they posted it... Continue Reading
Heath Ledger Death Has a Lesson for Everyone
 The lesson is this:                                                    Finding success in your career, in business, and in life, does not necessarily bring happiness.  You can read about in the Bible, or you can read about it in the New York Times.  The examples are everywhere.Success... Continue Reading
Jan21
Cloverfield and the YouTube Audience
 There's a great article over at MarketingBlurb by my colleague Susan Gunelias.  She talks about the new movie "Cloverfield", which looks kind of like "The Blair Witch Project" on Godzilla-caliber steroids.Susan makes an interesting observation in her post:"From the beginning,... Continue Reading
Amazon Tries to "Kindle" a New Way to Read...But Will It Be a Tough Sell?
I was on Amazon.com today, and noticed that they are starting to sell a new digital reading device called a "Kindle".Here's what it looks like:      So, now the question that will dictate whether or not this is the next big thing,... Continue Reading
The Big Sales Question: When Do You Tell Them the Price?
For those sales professionals out there who wonder when (or if) you start talking about the price of your product or service, here's a great article by author and consultant Alan Rigg.I found it in my SalesDog weekly newsletter, but... Continue Reading
Jan17
It's Going to Get Tougher to Sell Out There
News on the economy today is not good.  For sales professionals, that means the selling environment is going to get as tough as ever:Wall Street extended its 2008 plunge Thursday, tumbling after a regional Federal Reserve report showed a sharp... Continue Reading
Cartoons That Teach You to Sell
Watch a cartoon.  Learn to sell.Cool!Check out www.MySellingSkills.com. ... Continue Reading
Seth Godin's Reply Riff About Sales and "Workaholism"
Blogger and consultant Christopher Richards had a comment on my recent post on "workaholics", which was a follow-up to Seth Godin's original post on the subect a few days ago.Here is a quick snippet of what Richards had to say... Continue Reading
Jan16
Does Christopher Richards Have the Antidote for Workaholics?
Maybe.  But here's what I know for sure...he wrote a great reply to my take on the issue of workaholics which came up earlier today.Here's what Christopher Richards had to say:Seth Godin is right about a lot of things but... Continue Reading
Looking for Eco-Friendly Corporate Gifts? Empire Promos Has You Covered
Have a customer who would appreciate eco-friendly products when it comes to the gifts and thank you's you give?  Or, are you an eco-friendly or environmentally centered business that wants your corporate gifts to reflect that focus?  Empire Promos have... Continue Reading
Pardon Me for a Moment...Time to Chew Out a Lame Commenter...
I got this comment posted to my article about "being genuine" and Bruce Barton.  The thing I don't like about this comment is that its from someone who didn't have the you-know-whats to put his name or a link to... Continue Reading
Workaholism and Sales
Seth Godin has an interesting observation about workaholics.  Do you agree with his assessments?  Here is what he said:"A workaholic lives on fear. It's fear that drives him to show up all the time. The best defense, apparently, is a... Continue Reading
An Advertising Legend Talks About the Benefits of "Being Genuine"
Ever hear of Bruce Barton?You may not know it, but he holds the key to success when it comes to successful selling.  Let me explain...I read a great article about him in a recent ETR newsletter.  As the article relates,... Continue Reading
Jan10
Selling On Price
OK, all you sales professionals who insist that "the best price always wins".  Let's see if that's true...Because, the worlds least expensive car was unveiled to the world today.  The Tata Nano.  So, using that sales logic, these guys ought... Continue Reading
Selling Luxury Cars Online
  Are the world's luxury car dealers doing a good job of creating compelling user experiences via their websites?  The answer is mixed.According to a new report, Lexus and Porsche lead the way when it comes to giving customers a... Continue Reading
Jan 9
Bush the Salesman
Don't think it pays to have good selling skills?  Whether you're a car salesman, a business owner, or the President of the United States, sales is an essential skill.Does Bush have what it takes to "make the sale"?  Here's the... Continue Reading
Jan 8
Sales Are Good for Mercedes Benz
Does this say something about selling quality over mediocrity?  While all other auto dealers struggled to some degree in 2007, Mercedes sales set a record.  Here's the latest from Breitbart:German car maker Mercedes-Benz said Tuesday that the performance of its... Continue Reading
Jan 3
Mike Huckabee's Campaign in Iowa Unleashes Overheard Sales Lessons
Things overheard at an Iowa restaurant by a townhall.com blogger from Mike Huckabee's campaign manager, Ed Rollins:-He distinctly talked about going negative in South Carolina and told someone on the phone to “put some good in there if you have... Continue Reading
Tell Your Co-Workers to "Hold Their Thumbs" So You Can Get the Big Sale!
Charles Byrne has a fun factoid that's a perfect watercooler topic for your office.It started with a strange phrase he heard from a colleague:"I'll be holding my thumbs for you!" The e-mail was unexpected, welcome, but a bit puzzling. It was... Continue Reading
Jan 2
Capital One Credit Card: Selling by Making It Personal
If you're going to spend a ton of money on credit card payments, at least you can do it with a credit card that looks good, right?That's the selling philosophy of the new Capital One credit card.  They have launched... Continue Reading
"Meatball Sundae" by Seth Godin: Reommended Reading
Seth Godin makes an interesting point about selling books in his post today.In today's blogosphere world, Godin points out, authors who plug their own books often face a tougher sales battle versus those that get plugged by other bloggers or... Continue Reading
Jan 1
Godin, Paul, Obama & Marketing: Take Two
I foolishly assumed that only I had no life with nothing better to do on New Year's Eve and New Year's day than do bang out a couple of blog posts.I was wrong.  Seth Godin has time on his hands,... Continue Reading

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