When I sell, I like it to be conversational, interactive and informal. That's just me.
But there is something to be said for, and the perfect situations for, a more formal sales process. Sometimes the environment you're selling in requires that you present your product or service in a more formal manner.
To that end, I was passed along a great tip on the subject from the people at justsell.com. See if you agree with their thoughts on the formal sales process:
"You can easily be good. It requires only a small amount of effort beyond the norm.
To be one of the greats, to go to the next level requires the consistent ability to follow through and finish -- another small difference but one with the potential for tremendous results.
The best way to be sure you and your team are following through and finishing every sales opportunity is to have a deliberate and formal process to which you hold yourself and/ or your team accountable -- a fairly obvious improvement strategy that's so often set aside with the belief that it's intuitive and doesn't need to be documented.
It does.
Sales is not a game. Nothing about it should be left to chance. An effective process that ensures progress toward the goal of bringing in new customers and retaining current customers is what you and your team should strive for. Your process should be methodical, predictable and hold you and/ or your team accountable.
Fun is closing more business. Fun is exceeding expectations.
Be sure your initial sales process efforts are not wasted by a lack of follow through. Invest the time outside the money hours to create the deliberate and predictable process that will help you and your team stay on track in every sales opportunity."
