Sales consultant Bob Bly has some great advice for sales professionals who find themselves needing to write effective sales letters as a part of their day.
In your sales letters or advertisements, you can use numbers to help sell your products and win over your prospective customers. Here are two ways to do it...
1. When you want to make a number sound big, express it in the largest unit of measure possible, even though the number preceding that unit of measure will then be smaller.
For example, if you want to show your customers that your company has been in business a long time, "more than a quarter of a century" is more impressive than "26 years."
2. Interpret statistics in a way that supports the claims you want to make.
For example, Harry and David say this about their Royal Riviera pears: "Not one person in a thousand has ever tasted them."
What they've done here is taken a negative statistic (not too many people actually buy these pears) and turned it into a positive statement that makes their pears sound exclusive.
Use that principle in your next sales letter campaign!
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