The new NFL season is coming up soon, and that means big business for companies looking to center their sales around the upcoming football season.
The National Football League results in billions of dollars in sales for a variety of companies. One of those companies is Motorola, the makers of the most popular coaches headsets in the nation.
Coach headsets are used by coaches on the sidelines and up in the pressbox to 
communicate with each other. You've probably watched lots of games and casually noticed the equipment, but never gave it a second thought. But the headsets that those NFL coaches wear mean big business: Coaches at the college and high school level see prestigious NFL coaches wearing Motorola headsets, and want the same headsets. The exposure NFL games gives Motorola is priceless.
So as the season is getting ready to kick off, Motorola is launching its latest innovative headset product for coaches. This is from their recent press release:
This week's NFL pre-season games will be the first to feature two new innovations from the NFL and Motorola, Inc. developed to enhance sideline communication. The NFL and Motorola are unveiling newly designed Coaches Headsets and Sideline Communication Centers during preseason games across the League. The two initiatives are part of an ongoing collaboration between the NFL and Motorola to upgrade in-game communication systems and capabilities.
The new headsets are lighter, thinner and more ergonomically advanced in comparison to their predecessors. The series of headsets range from the traditional over the head style which has improvements in ear comfort, acoustic sealing and microphone performance to the new "behind head" style which allows coaches the ability to wear a variety of hats while using the headsets.
"The Motorola Coaches Headset is a critical piece of equipment for me as I communicate with my quarterback and other coaches," said Eric Mangini, Head Coach of the New York Jets. "The new design helps reduce exterior noise, so it is going to be easier to hear and communicate."
Motorola's Design Team worked closely with NFL coaches like Mangini to incorporate the most common requests from coaches into headsets that took design cues from popular Motorola products such as the recently announced RAZR2. The prototypes were then tested with the company's 'Human Factors Group,' which analyzed the performance and feel, before being tested in competition during NFL Europe games.
"The Motorola Headsets have become a signature in-game tool of NFL coaches, so we had to create a design that communicated power, confidence and high performance," said Jim Wicks, corporate vice president, Consumer Xperience Design, Motorola. "This headset, which the fans will see each game day, is a result of a year and a half of tight collaboration between our design team, coaches and NFL officials."
The NFL season is more than just football games on a Sunday afternoon. It's now become a primary vehicle for selling goods and services for companies around the U.S. and around the world.
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