A discussion about sales, sales tips and advice, and about those who land the deal

Pro sports is a very competitive business, and can offer some great lessons for sales reps who really want to be #1 when it comes to treating their customer like a champ.

There's a really good interview by Mila D'Antonio from 1to1 Media with the CEO of the NBA's New Jersey Nets, and how they compete for (and keep) customers in one of the toughest markets in the world:

I understand your goal is to build the Nets as a brand. How does your one-to-one strategy play a part in that?

 

Customer service, satisfaction, and retention are all big parts of our business. That we go out there and drive new business making sure that we retain our current customer base is very important. If you speak to anyone who runs a company they'll tell you that it's a lot easier to retain a customer than to go out and find a new one. With viral marketing today as a big part of how people build brands, we want anyone who touches our product or brand to have a great experience. We've really invested in that personalization of the overall experience.

 

We're doing a lot of different things that resemble best-in-class experiences. Whether it's coat checks at the Nissan courtside club, nameplates on Hollywood seats, or just personalized service for clients that we provide in our lounges, we're truly trying to do things differently and let people know we care.

What a great strategy for you to employ with your customers...especially if you compete in a crowded marketplace!