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Aug30
Fire Your Worst Customer...NOW!

One thing that might be creating the most stress in your life right now is something you are doing to help out someone (like a needy customer) who doesn't deserve it. And if you're like me, you feel guilty about even thinking about stopping.

"That would be bad for business, wouldn't it?", you might think. 

Do yourself a favor. Call that customer up right now and tell him very definitively fire your customerthat you are going to stop doing it at the end of this day/week/month/year. Offer a simple explanation. Don't feel the need to elaborate. If he objects, say "I'm sorry that this will be inconvenient for you. I am sure you will be fine in the end. But the decision has been made."

And stick to it.

Try it. You'll be amazed at how good it makes you feel. Do that and don't take on another responsibility for at least 24 hours.

Of course, there are limits to doing this...sometimes you aren't in the position to fire a customer without authorization from a manager.  But doing so will free you up to spend more time with valuable customers who can increase your revenue without increasing your stress.


2 Comments/Trackbacks




The same thoughts went through my mind - see my blog at Bright Marketing: The first blog - get rid of the scum.

Regards

Robert

I manage a Search Engine Marketing Company based in San Diego and I read your article with a large smile on my face! I have been advocating this type of 'client management' for a long long time. Most of my executive level friends have always called me crazy, but I have 'fired' more clients than I care to mention mainly because they do not want to follow the best practices of the industry. Within a year, and for one client 3 years, they apologetically come back and all but one have turned into my best clients. There is a certain amount of respect given to a company that isn't there to simply make a paycheck!

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