« Rupert Murdoch Purchase of WSJ Gives Us All a Lesson in Negotiations | Main | Business Travel Tip for Sales Professionals »

Jul10
Sprint Proves That It's O.K. to "Fire Your Customer"

Everyone complaining about Sprint's decision to fire about 1,000 of their "problem" customers has never been in sales.  And if anyone in a sales career is casting judgement towards Sprint, you shouldn't.

Here's why:

We've all had at least one customer who is never please, hounds us endlessly, isn't happy despite our true best efforts, and is constantly making unreasonable requests. 

Remember how you felt about those customers?  Now multiply that times 1000.

Not only are Sprint's customer service reps cheering the move, but it will also probably improve their bottom line.  50 complaint calls from these customers every month?  C'mon...get real.  That costs Sprint big bucks every month.

In honor of Sprint's move, I challenge you to fire one of your worst customers.  Give them over to the competition.  You can do it professionally with a well-written letter, like Sprint did

That would be a double victory for you, if you think about it!

Go ahead...play Donald Trump and tell that pain-in-the-neck customer, "YOU'RE FIRED!"

Sprint fires customers

5 Comments/Trackbacks




» Sprint Proves That It's O.K. to "Fire Your Customer" from BizzBites.com
Everyone complaining about Sprint's decision to fire about 1,000 of their "problem" customers has never been in sales. And if anyone in a sales career is casting judgement towards Sprint, you shouldn't.

Here's why: [Read More]

» Business Mistakes - Sprint and the 1000 from ModernMagellans
A company must see that it is benefiting from its relationships with suppliers and customers. If it is not, it should fix or discontinue those relationships. I have seen companies lose a lot of money because they were afraid to... [Read More]

» The Sprint Drama Continues from CustomersAreAlways
If Sprint was really committed to customers from the get-go, they wouldn’t have to go through this.
[Read More]

» Know More Media Review: Examining the Recent Sprint Terminations from Know More Media
The big buzz this week was about Sprint terminating the services of over 1,000 customers. CustomersAreAlways author Maria Palma was not sure how to react but wrote about it over the weekend. Palma followed-up with a wrap up of... [Read More]

I see it as a very bad sign. It shows Sprint is deeply entrenched in a "take it or leave it" attitude that seems wide spread in the cell phone business. Remember the adage that one unhappy customer tells ten others... what happens when your customers are this unhappy?

Don't like bad reception? Don't like dropped calls? Don't Complain! Be happy! Keep paying!

I certainly will remove Sprint from consideration for my phone & data needs after seeing this.

Sprint was pushing longer and longer contracts just a few years ago (they may still be, ironically). I guess they have realized that locking in unhappy customers is not a good move.

submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« Rupert Murdoch Purchase of WSJ Gives Us All a Lesson in Negotiations | Main | Business Travel Tip for Sales Professionals »

Advertise

sponsored ads



Incredible Hall of Acclaim.

subscribe


Prefer Email?
Subscribe below-

Enter your Email:


Powered by FeedBlitz What's this?

Current News

Support This Blog

My site was nominated for Best Business Blog!

business social media

Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

BIZZlogos - Add your logo - free link to your site
BIZZphotos - Add photos of your products and people
BIZZprofiles - Submit your profile and build your online visibility
BIZZspotlight - Spotlight your business with free links
BIZZvideos - Videos about businesses, products and business people.
BIZZbites - "Digg" for Business - Submit your articles and posts

know more media network

View Network Map

Network Feed List (OPML)

Know More Media Network
Feed


we support unitus

PRWeb

Influencer



LandingTheDeal is a member of the Know More Media network of business related blogs.

Here are some current headlines from some of our business publications:

ProductivityGoal

CallCenterScript

AdHurl

TheBizofKnowledge

LandingTheDeal

CustomersAreAlways

HealthCareVox

WebMetricsGuru

TheInsurancePolicy

MarketingBlurb