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Jul17
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 The music world is abuzz about Prince's decision to basically give away his latest Will it change the music industry? I don't know...but its something that will certainly generate buzz, and (no doubt) millions of sales leads disguised as new Prince fans who are buying his "free" album. Whatever you think of Prince as a performer, you have to admire his marketing style. |
I think the way NIN released Year Zero was much more innovative and fan oriented. NIN made their entire LP available for online streaming, Prince is just giving away CDs at a concert...a smart way to create buzz but he's not reinventing the wheel.
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album to the public.
The Prince giveaway definitely represents one of the ways forward. It is a variation of advertising supported music, which will be the principal revenue stream of the future recorded music industry.
Check out the Ad-Supported Music Central blog:
http://ad-supported-music.blogspot.com/
Posted by: Marc Cohen | July 17, 2007 6:51 AM | Permalink to Comment