You have to have a creative approach when it comes to selling. Any good sales professional knows that fact.
One way to help your sales efforts is to write effective copy in your sales materials or letters to customers. That means using effective "little nuggets of gold" that tell the story of your product, rather than just "selling" it to someone.
Gold nuggets are bits of real, useful information you give away in your ad to hook potential customers and keep them reading the ad from start to finish - which makes them more likely to respond to your offer.
For instance...
- Let's say you're selling sweaters. Instead of just talking about the sweater's soft wool, pleasing cut or color, go one step further. Maybe each sweater contains alpaca wool from the mountains of Peru. Then you can reveal how alpacas are gentle animals about the size of a pony. They're so treasured they are shorn only once a year, and each one can produce just enough wool for eight sweaters.
- If you're selling stock or an investment service, there's a wealth of useful "nuggets" out there. For instance, less than 20 years ago you could have bought one share of each stock in the Dow Jones Industrial Average for about the price of an ounce of gold. Today, it costs 20 times that!
- Or maybe you're selling bottled spring water. Instead of only talking about the water's purity, you could mention that over a billion people don't have enough clean drinking water. That, in fact, more people die of dehydration every year than from cancer and AIDS!
Getting the picture? Best of all, finding gold nuggets couldn't be easier...
Simply act like a miner and dig. You're looking for useful, interesting facts that not everybody knows. And since you understand your product and field better than anyone, it won't take long to find dozens of "gold nuggets" for use in all of your marketing efforts.
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