Donald Trump wants to sell his house for $125 million. So do I, for the record, but Trump actually has a property that could fetch that lofty sum.
He got an offer for a paltry $90 million, which he quickly rejected.
Why? Here's part of a recent article:
“He wants to hit the magic number of $100 million,” says one Palm Beach realtor. “Getting the price is more important to him than selling it quickly.”
Read that last sentence again. Slowly.
In your sales career, how often do you insist on a top price instead of a quick sale?
The only time anyone waits for top dollar instead of a quick sale is when they don't need the money. I've only met sales people who do things because of the "principle" when the going is good. As soon as their stomach reminds them that they are hungry, it's back to selling for the money...the quick money.
Posted by: Anonymous | July 21, 2007 9:20 PM | Permalink to Comment