A discussion about sales, sales tips and advice, and about those who land the deal

Seth Godin points us to this great piece on how buzz is generated, and why it can't be faked.

An excerpt from the post Godin references:

"...it is difficult to mask our true emotional language. When communicating in person, our body language reveals our true thoughts, often contrasting the words that come out of our mouth. If your receptionist, copywriter, sales team, engineers or management team are not truly engaged in and affected by the value of your project, products or services; their communication will not effectively convey it. And if they aren’t buzzing about it, you can rest assured that the people they are communicating with won’t be buzzing about it either."

Definitely worth the read.