A discussion about sales, sales tips and advice, and about those who land the deal

Paris Hilton's on again, off again, on again jail sentence is just the latest in what is sure to be a lifetime of ups and downs, successes and failures, highs and lows.

So why are we talking about her here at Landing The Deal?

Because what she has done with her career can serve as a roadmap for any aspiring sales professional who wants to set himself, or herself, apart from the competition. 

First, answer me this: What is it that Paris Hilton do?  Sure, she has some video experience that she can list on her Hollywood resume, but seriously...what is it that Paris Hilton does for a living?  A recent news report said that Paris Hilton, and other celebrities, is paid as much as $250,000 to attend a party (note to party organizers everywhere: I'll come to your party for $50,000.  Have your people call my people).  "Career"?  You tell me.

But there's no denying that she is famous.  And, she has built a career for herself (whatever that career may be).  All of that makes her one of the best saleswoman ever.  Here's why:

• She believes in what she's selling.  What is she selling?  Herself.  She is the brand.  She is the product.  And she believes she's the best.  Do you have the same kind of passion for yourself, and your product or service?
• She presents a unique message.  There are a lot of imitators in Hollywood, but theres only one Paris.  Are you unique and memorable?  You see how its worked for Paris...if your sales career is languishing, you might want to think about redefining yourself in a more memorable way.
• She's someone you can't look away from.  I'm not talking about the way she dresses, or whether or not you think she's beautiful or not.  I'm talking about her "persona".  Her whole personality, her image, and that "x-factor" that has the nation glued to their TV sets waiting to see a picture of Paris Hilton in jail.  Here's my point: She generates attention.  Do you?  Does your sales message?  Is your sales message unique and memorable in such a way that it rises to the level of being Paris-worthy in its presentation?  If not, your prospects are probably looking away from you...and what you're trying to sell.

There are a lot of other tips that I've dubbed "The Paris Principles" for being a success in the business world.  If you'd like to read them, click here. 

$250,000 for attending a party???  Come on...