Author Seth Godin points out an important lesson for sales and marketing folks who are looking to be in the best possible position to hear "yes" from their prospects.
Godin contends that smart companies focus on where they are positioned:
"Starbucks realizes the same thing when they put their stores directly in the path of yuppies who like spending $4 for a cup of coffee. You don't find many Starbucks at bus stations."
The bigger your "yes" crowd around your product or service, the more likely it will be that you will get a "yes" from more new customers who are going to feel more comfortable being a part of the "yes" crowd.
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