Sales professionals have the opportunity to speak in front of a group from time to time, whether it be a group of prospects, customers or even fellow salespeople.
When you do, presenting an interesting talk can propel you to greatness in the eyes of those listening to you. Here are some tips from speaking consultant Peter Fogel on how to "wow" the crowd and keep them engaged and interested in what you're saying:
- Speaking in dialogue takes you from being the abstract "narrator" of your story to being in the same position as your audience.
- When introducing another character through dialogue, you are automatically making your story more interesting.
- When you repeat the words of another character, you're changing the tone of your voice, which makes you less monotonous. (By the way, it's also a good idea to look slightly to the left and then slightly to the right to differentiate between words spoken by two characters.)
- Effective use of dialogue can make your storytelling more conversational and easier to understand.
- Using dialogue will naturally create pauses throughout your story and vary the rhythm.
- Using dialogue helps you slow down your delivery, making it easier for your audience to digest the facts.
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