Seth Godin has a great thought regarding "triangulation" and marketing. Here's a 
portion of his remarks:
There are two wines for sale at dinner: $9 a bottle or $16 a bottle. Which one do you order?
Now, imagine that there are three, and the third is $34. Are you more likely to buy the $16 bottle now? Most people are.
His point? Competition is a good thing when it comes to marketing and selling. And, I wholeheartedly agree. It's much easier to sell against a competing company than it is to convince a buyer that your product or service - alone in the marketplace - is worth buying.
Remember that the next time you're complaining against the competition!
Comment Preview