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Apr17
Getting a Bloody Nose in Selling: Part I

Paul Lawrence truly is living his dreams.

He is a produced screenwriter who has written a multimillion-dollar film. He's signed a development deal with one of the entertainment industry's largest producers to executive-produce a television show, has sold another feature film script slated for a 2007 theatrical release, and is the president of a successful direct-mail company.

How did he do it?  He learned to get his nose a little bloody once in a while.  Here's his story...

If you want to win a boxing match, you must be willing to go after your opponent and risk getting your nose bloodied. I know from experience that this is true. I spent a couple of years boxing in a professional gym. (Although I could last three rounds with some of the guys, I wasn't close to being ready to be a professional.) What I learned was that no matter how formidable your challenger seemed, if you weren't willing to face him and take a chance that you'd get hit while throwing your own punches, you had NO CHANCE.

Getting a bloody nose isn't fun. But you know what's worse? Letting life pass you by because you're afraid. They say that some of the saddest words on earth are "what could've been." The world is filled with people who look back and are sorry they didn't take a chance. It's time to make sure you aren't one of them.

I'm not talking, here, about literally getting your nose bloodied. I'm talking about something I refer to in my Dare to Live Your Dreams program as "The Bloody Nose" principle, which works in almost every business or social situation. For example, if you are starting a new business and trying to find a supplier who will give you credit, you may encounter some who just tell you, flat out, "no." And a "no" can be just as discouraging as a punch in the face.

Lots of people are afraid to put themselves out there - afraid to get that bloody nose.

Continued in Part II...


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