A while ago, I posted about trade show selling, and how most of the vendors at a recent event I attended were really wasting some good selling opportunities.
I got a comment to that post from Evan at SmashHitDisplays.com, who designs and manufactures trade show back-drops. It's a good one, and I wanted to share it:
I would agree with all of your's and Seth's comments about how bland
trade shows can be, however, there will always be some degree of "appealing to the masses" unless you as an attendee become an active praticipant in making the show better.
If you want one-on-one face time with a speaker contact them before the show and arrange a meeting or a round of golf. Anything can be accomplished at a show you just have to let the exhibitors
and speakers know what you want them to show you, if not, they will just speak to the wide audience. I would like to see more production companies use the web to gather pre-determind questions and or requests so that the presentation can be custom tailored to those who attend.Pre-show dialogue would make trade shows so much better. More info can be found on my blog too - http://trade-show-display-booths.blogspot.com/.
Thanks for the stimulating post!
If you need some trade show expertise, get in touch with Evan. He knows his stuff!
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