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Jan 3
Why Is It So Hard to Sell CF Lightbulbs?

That's one of the questions posed by Seth Godin today.  I'll take my crack at providing some answers, and then invite anyone else to post their thoughts on why these energy saving lightbulbs haven't taken the market by storm:

  • They don't look like a normal lightbulb.  We like things that are familiar.  CF bulbs look like a big white glowing curly fry. 
  • I didn't know they were such a good environmental choice.  And I'm probably not alone. 
  • Bad packaging.  They are wrapped in hard plastic packaging, due mainly to the fact that they contain small amounts of mercury which can be very dangerous if the bulb broke.
  • They contain small amounts of mercury which can be very dangerous if the bulb broke.
  • It's "different" light.  It's a very, very bright white light.  Personally, I like the warmer colors that other lightbulbs offer.

There are probably a lot of other better reasons as to why they haven't sold.  Like Seth points out, they have a story problem...either people don't know what their story is, or they don't like what they know of the story they've heard.

Or....

They just don't care about it enough.  Could it be that there is a limit to our environmentalism here in the United States?  I mean, if we were a country who completely committed itself to the ideals of everyday environmentalism, wouldn't cloth diapers be the norm by now?  Wouldn't the folks at Huggies and Pampers be out on their rear end looking for work?  Why haven't cloth diapers - with all of their significant environmental advantages - caught on?  For anyone that is a parent of an infant (like me), the answer is clear.  And it gets reinforced two or three times a day with pungent clarity.  Still, for those more passionate about the environment than I, why hasn't the cloth diaper story been embraced?

The answer is simple, in my view: Cloth diapers aren't simple.  Neither are CF lightbulbs. Recycling newspapers and putting aluminum cans into a special recycle container?  That's easier.  And, there is no risk of getting contaminated by mercury. 

Looking at all of this from another sales angle, you can definitely say that the CF lightbulb folks haven't done a great job marketing the bulbs.  I think they have a "looks" problem, but that could be overcome with a good story and a consistent campaign to sing the praises of the benefits to the CF bulb.  Without a good message that's embraced by folks like me in "fly-over country", the CF bulbs are going to languish in the world of lightbulb sales. 


7 Comments/Trackbacks




Hi Dan,

Lightbulbs - it is possibly a simple fix: make it 'feel' like the bulbs are worth the money: better packaging, a more 'quality' feel. My good friend, Beau Ballin, says the rest of the reasons to buy aren't worth it. He even bought LED lights for his Christmas house display - twice the cost and long-term expense of the cheaper ones...but that is what he wanted.

As for diapers, two views: 1. cloth hurts the environment equal to disposable due to chemical cleaning; 2. We live in a world of Purell and antibiotic everything - who would actually wash out their children's cloth diapers on a regular basis? A collective 'eeewwwww' from the US population. Best, Joe.

For the person that said:

As for diapers, two views: 1. cloth hurts the environment equal to disposable due to chemical cleaning; 2. We live in a world of Purell and antibiotic everything - who would actually wash out their children's cloth diapers on a regular basis? A collective 'eeewwwww' from the US population. Best, Joe.

I disagree entirely. Cloth Diapers ewwwww?? Ummm your oil, and bacteria that clings to your clothing when you sweat not to mention shed skin umm you have no problem washing that? If a person has genital herpes/yeast infection/ect... they keep their underwear & wash it. If an animal or baby uses the "toilet" on a carpet, or bedsheet, many people don't say ewww and throw the article away. They wash it. What's the difference? Disposables have been around for only a short time. Before that-people didn't have the modern technology to clean/sanitize their garments like we have today. Also-there are plenty of earth friendly biodegradable detergents now. That's what can be learned with a little bit of an open mind, and education. Sincerely, Erika.

I totally agree with Erika. Thanks for speaking up!

I also agree with Erika. Cloth diaper yuck???? Are you serious? Quite the contrary. I cringe at the idea of placing harsh chemicals on baby's most sensitive parts 24/7. Now THAT is yuck.

I totally agree. Cloth diapers are no more yucky than disposables - it's the poo that's yucky, and that happens regardless of the type of diaper catching it! Besides, I don't know where the "chemical cleaning" idea comes from - most cloth diapering moms I know try to use as little chemicals as possible to clean the diapers, since the major reason not to use disposables is the chemicals in the diapers!

Cloth is Ewwww? Whats Ewww is encapsulating poop in plastic and sticking it in the ground where it will remain for years. That is Ewww. At least with cloth the poop is going where it should - into the toilet. And when was the last time you saw a cloth diaper rolled up in some parking lot or side of the road? Cloth is better for the enviornment and anyone who says other wise hasn't done their research. You wash your clothes that have urine, feces, semen, blood and vomit on them without special chemicals. Diapers are no different. At least with cloth diapers they get washed out in the toliet first! The chemicals are generally used by diaper services but at home washing requires nothing special.

As for the lights, if people really cared they would switch. Every light in my house is a CF bulb because I wanted to save money. I have noticed that small rooms like closets and bathrooms are cooler with CF bulbs cause they produce less heat than a typical 60 watt bulb. So I also spend less to cool the house. The benefits aren't being touted enough. People just need to advertise better I think. Even MCD's needs to advertise and everyone knows them.

I have to speak up on the cloth diaper info too - I don't know where you get your information, but cloth is way less taxing on our enviroment that disposable! So you use a little water washing them (I have a HE washer - so STILL using less water washing them than those who have regular washers and whose kids are in disposables!) Have you ever researched the amount of water, bleach, crude oil, trees, etc. it takes to make disposable diapers? If not, you may be surprised to note that it takes 1 cup of crude oil to make the plastic for ONE disposable diaper, not to mention that even with disposable diapers you are suppose to dump solid waste in the toilet as well (in most states it is illegal to place human feces in the municipal garbage system) We switched to cloth when we had TWO kids in diapers and it is really not that difficult! Shake the poop in the toilet and toss it in the diaper pail. Wash the contents of the pail every 2 or 3 days and that is all there is! Using a biodegradable soap like Charlies Soap completely removes the "chemical problem" that you mentioned. If you have a child in diapers - like you said you did, I would wise up and start looking into cloth - you are putting so many needless chemicals in your babies most sensitive regions!
As for the light bulbs - they are different and more expensive and americans are cheap and lazy - plain and simple. We have slowly been replacing all of our bulbs around the house and have almost completely CF bulbs everywhere - if you want the "soft, yellow, glow" feeling the traditional bulbs give off - light a candle or two! I will note, however - we have had two issues with the CF's that were not listed - a little tiny buzzing sound (only heard if your house is extremely quiet) and the bulbs won't dim. We have dimmers throughout our kitchen and even purchased "dimmable" CF's for the can lights in the kitchen - but they just don't do the trick. A true dimmable bulb is my only major issue with them. As for the mercury - try not to break them - if you do follow the directions listed on the package to clean up. Hopefully they will come up with a way to make them without the mercury in time. But for now - I don't break bulbs too often so it is not really a concern.
Food for thought from a Right Wing Republican who, GASP, yes is concerned for our enviroment!

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