A discussion about sales, sales tips and advice, and about those who land the deal |
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Jan29
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 I'm becoming more of a believer in niche marketing and selling. Specifically targeting your market, and then providing goods and services for that highly specified market, makes good business sense. The guys over at Duct Tape Marketing seem to agree, citing a recent New York Times article about the Gap's struggle to create an identity for itself. How targeted are you? Is it time to find your niche?
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I decided to sell business cards. Since you can never sell cheap enough, I decided to go the other way. I sell what are probably the most expensive business cards available.
Why do they sell? They're unique (my niche) and by virtue of the cost, they generate their own exclusivity (and their own traget market).
Posted by: Chief Show Officer | January 30, 2007 6:03 PM | Permalink to Comment