How you advertise often dictates how much you sell.
Just ask Volkswagen. They just did a marketing u-turn.
Their just-fired Director of Brand Innovation, Kerri Martin, said this a few months prior to her being led out of VW headquarters by a company security guard:
"Taglines were "overrated," and "the essence of the creative idea is more powerful."
Wrong. The essence of getting the sale is more powerful. And sometimes, a trusted tagline ("Drivers Wanted") is what helps get the job done.
So much detail goes into a sale of any product. Make sure you are detail oriented, and that you aren't changing strategies that have worked in the past just because you've been using them for a while.
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