That's what Doritos is trying to do, according to our friend Ron over at Buzzoodle. They've recently held a contest where anyone could submit their commercial for Doritos, with the winner receiving two tickets to the Super Bowl.
Ron's post has the details, as well as an ad that one of his clients submitted for the contest.
Did Doritos generate a lot of publicity with this contest? Yes. And did they get a creative commercial done for next to nothing? Yes. So they win on both counts, don't they? Not to mention all the bags of Doritos they're going to sell in the process.
So what does this have to do with you? 
Well, first of all, what's stopping you from doing the same thing? Who says you have to be Doritos to hold a contest for your loyal customers?
Have one of your customers record a testimonial for a radio ad. Or a TV spot. Start a blog focused on just one of your products or services. The types of promos you could come up with are almost endless!
Don't be a slug when it comes to creative selling. Shake things up a little bit! Doritos did, and it looks like its paying off!
Oh, and don't forget to buy Ron's new book on buzz marketing, and how you can start creating buzz for whatever it is that you do.
» Creating a Buzz for Yourself from
Landing the Deal takes a look at how Doritos manned a successful buzz campaign for next to nothing, and explains how anyone can generate a buzz with a little creativity. [Read More]
Tracked on: December 22, 2006 10:18 AM | Permalink to Trackback