When was the last time you talked about the sugar packets at a restaurant? For our family, the only time we talk about sugar packets in the little ceramic holders at a restaurant is when we tell our 11 and 7 year old daughters to stop stacking them/flicking them at each other/licking them/shuffling them...whatever.
Of course, they weren't these sugar packets. These packets are 
cool.
Great marketing idea, and it goes to prove that there is terrific value in looking at new and different ways to get your sales message out or to take your hum-drum product or service and spice it up so that it gets talked (and blogged) about.
Yes, I know the stuff is bad for you. But this is a blog about the outside of the package, not the stuff on the inside.
Speaking of cool, I love this Papa John's Pizza marketing ploy...GREAT!
Like little tiny billboards, aren't they? Cool.
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