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Nov11
Digging Your Business Grave With a Power Cord

Seth Godin gives us a real-world example of really bad customer service during his visit to his local Radio Shack, and how he witnessed the RS staff ruining a customer relationship over a power cord.

Two thoughts immediately came to mind when I read the post:

  1. Radio Shack is still in business?  Maybe not for long, if this is how they treat their customers.
  2. Maybe power cords are more valuable than a customer!  After all, these technological wonders typically sell for $29 and up from what I've seen.  They're like gold, apparently!

But it is a great lesson in how not to sell, especially if you're in retail sales.  Thanks, Great One. 


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« Cut the Clutter to Be More Productive | Main | Football Player Grows Thriving Knitting Business With Word-of-Mouth Marketing »

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