No, I'm not talking about orange juice.
O.J. Simpson is back. The quiet life on the golf course just wasn't for him, so he's staging a November TV sweeps interview with publisher Judith Regan. She's publishing a book authored by Simpson entitled, unbelievably, "If I Did It, Here's How It Happened". Regan says she considers the whole thing "his confession".
Let's put aside the morbid thought of anyone playing make-believe with how they would have murdered their wive and mother of their children, and focus instead of the selling of the show and the book. Because that's what this is all about...putting cash in O.J.'s pocket, which will hopefully find its way into the pocket of the Goldman family. It all comes down to people watching the show and buying the book. If no one buys it, the pre-sales pitch will mean nothing. If enough hype is created, OJ might come out of it all with some bucks.
Watch how the publisher pushes it, and how its sold. It should be interesting to see how effective they are, and what the public response to it all is. I anticipate it to be kind of like how you slow down when you're going past an accident on the freeway: You don't want to look, but you just can't help it.
By the way, note the new category heading for this story at our blog. It's going to be tough to fill this one, so if you know of any other murderers who got away with it that have anything whatsoever to do with sales or marketing, please e-mail me.
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