Sales presentations and proposals are always reviewed carefully by buyers. So, it makes sense that you should be very careful when it comes to how you phrase things, and the language you choose to use.
For instance, be careful when using the words "literally" and "virtually." They're often misused by writers and sales professionals- even some of the best.
"Literally" means "true and factual." Misusing this word can create funny images in the buyer's mind. I recently read this from a well-known author: "I was literally blasted out of my reverie." Literally blasted? The pieces must have flown all over the place.
"Virtually" means "almost, nearly, or close at hand." You'll often see it used when the writer meant "literally." For example: "It was virtually the most exciting product I had ever used."
As with most adverbs (words that end in "-ly"), it's best to avoid using these two words.
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