A discussion about sales, sales tips and advice, and about those who land the deal

Another good post from Ron McDaniel on the two most important elements of "buzz" when it comes to what you're marketing or selling.

Here's a taste:

In order to create buzz individually, you must have a high level of excitement and enthusiasm for what you are buzzing about.  If not, you will not be able to sustain the effort and convince other people to get excited and spread word-of-mouth about your business or product. 

Yes there are other ways.  It is possible to create a product so good, so different, that it generates its own buzz and sales.  It is also possible to do something so newsworthy that you get a lot of buzz from the media.  These are not things you just wake up and push the buzz button one day.  They take a lot of work and some level of luck.

There's a lot more on the subject by clicking here, including some exciting charts and graphs.  You know it has to be good when they include charts and graphs...