Sometimes it hard. Sales, that is. Selling is a demanding profession, and it too much to handle for many (most?) people who venture into the field.
That may describe you. Maybe you're struggling, second-guessing your sales career, or feeling that you'll never be a top tier sales rep. If that's the case, I'll ask you to remember the career of a struggling politician named Abraham Lincoln:
In 1832, Lincoln was working in a general store in Illinois when he decided to run for the state legislature. However, the election was some months away, and before it took place, the general store went bankrupt and Lincoln was out of a job. So, he joined the army and served three months. When he got out, it was time for the election -- which he lost.
Then, with a partner, Lincoln opened a new general store. His partner embezzled from the business, and the store went broke. In addition, shortly thereafter, the partner died, leaving Lincoln with debts that took several years to pay off.
In 1834, Lincoln ran again for the state legislature, and this time he In 1832, Lincoln was working in a general store in Illinois when he decided to run for the state legislature. However, the election was some months away, and before it took place, the general store went bankrupt and Lincoln was out of a job. So, he joined the army and served three months. When he got out, it was time for the election -- which he lost.
Then, with a partner, Lincoln opened a new general store. His partner embezzled from the business, and the store went broke. In addition, shortly thereafter, the partner died, leaving Lincoln with debts that took several years to pay off.
In 1834, Lincoln ran again for the state legislature, and this time he won. He was even elected to three more terms of two years each. During this period, however, Lincoln also suffered some severe emotional problems. Today he would have been categorized as clinically depressed.
By 1836, Lincoln had become a licensed attorney. At that time, a law degree was not required to pass the bar exam, and Lincoln had been studying on his own for years. He later became a circuit-riding lawyer, traveling from county to county in Illinois to plead cases in different jurisdictions. He was one of the most diligent of all the lawyers doing this kind of work, and between 1849 and 1860 he missed only two court sessions on the circuit.
In 1838, he was defeated in an attempt to become Speaker of the Illinois legislature, and in 1843, he was defeated in an attempt to win nomination for Congress. In 1846, he was elected to Congress, but in 1848, he had to leave because his party had a policy of limiting terms. In 1854, he was defeated in a run for the U.S. Senate. In 1856, he lost the nomination for Vice President, and in 1858, he was again defeated in a race for the Senate. Yet in spite of all these setbacks, in 1860 he was elected President of the United States.
won. He was even elected to three more terms of two years each. During this period, however, Lincoln also suffered some severe emotional problems. Today he would have been categorized as clinically depressed.
By 1836, Lincoln had become a licensed attorney. At that time, a law degree was not required to pass the bar exam, and Lincoln had been studying on his own for years. He later became a circuit-riding lawyer, traveling from county to county in Illinois to plead cases in different jurisdictions. He was one of the most diligent of all the lawyers doing this kind of work, and between 1849 and 1860 he missed only two court sessions on the circuit.
In 1838, he was defeated in an attempt to become Speaker of the Illinois legislature, and in 1843, he was defeated in an attempt to win nomination for Congress. In 1846, he was elected to Congress, but in 1848, he had to leave because his party had a policy of limiting terms. In 1854, he was defeated in a run for the U.S. Senate. In 1856, he lost the nomination for Vice President, and in 1858, he was again defeated in a race for the Senate. Yet in spite of all these setbacks, in 1860 he was elected President of the United States.
Persistence. That's the lesson here. Along with optimism. You need both to be successful in sales. So keep that in mind if you find yourself second-guessing your chosen profession. Instead, spend time getting better at what you do, be persistent, and be optimistic. I've found that these are the keys to being a true sales pro.
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