In today's edition of the Seth Godin Post-Game Show, we take a look back at Seth's recent thoughts on marketing and selling: How to do it right, and ways its been done wrong.
First, Seth had a good rant on the two useless methods of analyzing what's effective in marketing. Here's a quick sampling:
The great thing about science, about proven fields like physics
and evolution and chemistry, is that science works. A physicist is never going to be wrong about her prediction of what a spaceship on the other side of the moon is going to do. And when ten chemists analyze why a formula failed, all of them will give you the same (correct) answer.
Marketing, then, is not science
You should read the whole post, by the way. It's good.
The Great One then follows it up with a good explanation of his Top 10 Secrets of the Marketing Process. The key here is the word "process". Marketing is a work in progress, and constantly changes. Seth does a good job of outlining what comprises some of those changes.
Finally, Godin talks about two big things that can kill your marketing creativity. This is a good piece of advice, since every sales professional should be relying on creative approaches when it comes to their daily business.
My thoughts on all of this? Seth nailed it, in every instance. It's my belief that marketing comes before selling, and is essential to making a sale easier. To that end, its important that you understand these important points that Seth is posting about.
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