It's not just an issue for Dale. Lots of you don't really individualize when it comes to setting yourself apart from your competition or your co-workers. In today's competitive business climate, you need to set yourself apart by telling people who you are.
Ron from Buzzoodle kicks off the conversation with this good post.
Some quick ideas on how any sales pro can set himself or herself apart, and answer the question of "who are you"?
- Write a blog on your product, your company or yourself.
- Volunteer to submit a weekly article to your local newspaper.
- Give a free seminar on your product or service.
- Write a white paper on a topical subject related to your product or industry.
Get busy, sales professional! We're all wondering..."WHO ARE YOU"???
Dan, great post and a terrific blog, too. With more and more sales transactions happening at a distance, salespeople need new calling cards to establish who they are before they meet the prospect. Luckily, as you say, websites, blogs, etc., are cheap and (fairly) easy to create, even for a lone cowboy. I find that a well-written blog establishes a lot of credibility and expertise in the mind of a client, which is a huge help in selling.
Posted by: John Caddell | October 6, 2006 1:07 PM | Permalink to Comment