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Oct30
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Nobody is a bigger believer in online and e-mail marketing than me. It works, its easy and inexpensive, and it can be highly interactive with the receipient.
But TicketMaster has apparently crossed the line? The folks at Church of the Customer would say "yes". Read about it here...its worth it.
 The lesson here for sales professionals: Be careful about how you market yourself and your products by e-mail, and respect the right for your prospects to opt out of your messages. There's no need to force a sales pitch down their throats...it doesn't work very well in the field (cold calling anyone?) and it doesn't work online.
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Oct30
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Sometimes it hard. Sales, that is. Selling is a demanding profession, and it too much to handle for many (most?) people who venture into the field. That may describe you. Maybe you're struggling, second-guessing your sales career, or feeling that...
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Oct27
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My recent post on what real estate agents should do now that the market has cooled a little drew a response from Benjamin Bach, a real estate professional near Toronto, Ontario: "Hey Dan, great post. I'm a Realtor, and I...
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Oct26
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In today's edition of the Seth Godin Post-Game Show, we take a look back at Seth's recent thoughts on marketing and selling: How to do it right, and ways its been done wrong. First, Seth had a good rant on...
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Its all over the news today: U.S. real estate prices are dropping fast. Sales are up slightly, that's true, but the median price of a home dropped at the most drastic rate in the past 35 years. So, for anyone...
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Oct25
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So I'm in our kitchen helping to clean-up after dinner (Husband of the Year nominee) and I hear our 7-year old singing in the bathtub. I can't quite make out the song, but it sounds familiar. I get closer to...
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Oct24
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I like Ron over at Buzzoodle, so I'll add a big reason to his list that tries to answer the question, "Why Does WOM Get Ignored?" By the way, "WOM" is "word-of-mouth" marketing, something that Buzzoodle specializes in. Secondly, make...
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Oct23
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And if you've got me on your list, I demand the best in a Christmas gift. That means you'll need to shop for me at Neiman Marcus. Some hot gifts for the rich and famous this Christmas? A ride...
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Oct14
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"This" is a recent story about a proud new father who convinced his wife to name their new son Espen, after the sports television network ESPN. His middle name is Montana, after - you guessed it - NFL quarterback Joe...
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Our friend Ron McDaniel is about to release his new book, Buzzoodle Buzz Marketing. Despite what must be a natural inclination to hog the spotlight and pump his own book as much as possible, he takes a few minutes in...
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Oct 8
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Another good post from Ron McDaniel on the two most important elements of "buzz" when it comes to what you're marketing or selling. Here's a taste: In order to create buzz individually, you must have a high level of excitement...
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I found a great piece of encouragement to start you off in a new week of selling. It's from Tony Alessandra, a well respected sales trainer and author. He's talking about being resilient, and how important that trait is for...
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Oct 5
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The scary thing about this is that I have friends who would buy it and try and use it. Which begs the question: If something is kind of original and a little funny and quirky, is it easier to...
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That's the strategy outlined by marketing and sales expert Bob Bly, who I read frequently via my Early to Rise e-mail newsletter that's always packed full of interesting tid-bits of information. Bly talks about his frustration with cold calling as...
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We recently posted about the work you can expect to undertake when you start that high-paying, big-time job. But that begs the question...how exactly do talented professionals find that career-changing job? Try registering yourself with TheLadders.com. It's quick and easy,...
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Sales presentations and proposals are always reviewed carefully by buyers. So, it makes sense that you should be very careful when it comes to how you phrase things, and the language you choose to use. For instance, be careful when...
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Author and consultant Michael Masterson has some great thoughts on landing that big dream job, and what it will take to succeed in it... If you are lucky enough to land a high-paying job, expect it to be tough. Prepare...
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It's not just an issue for Dale. Lots of you don't really individualize when it comes to setting yourself apart from your competition or your co-workers. In today's competitive business climate, you need to set yourself apart by telling...
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Our conversation with Bob Burg, author of "Endless Referrals", continues. I asked Bob, "Your book refers a lot to community involvement, networking, etc. But how can an inside sales representative cultivate "endless referrals" from a phone selling to someone that...
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Oct 4
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Author and sales expert Bob Burg continues his advice on how to build great referrals over the phone and Internet... "Here’s an example of simply establishing a relationship: When you’re on the phone with the person for the first time...
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