Referrals are probably the best source of reliable sales leads. Period. Nothing beats a great referral.
Our friends at SalesDog.com have this to say about referrals:
When it comes to asking for referrals, timing is everything. Research indicates that the most effective time to ask for referrals is right after you have made the sale or provided a valuable service for your customer.
Asking for referrals prior to closing the sale is a big mistake and may even jeopardize the sale itself. Once the sale has been completed, your customer will be on an emotional high and far more receptive to the idea of providing you referrals.
Looking to triple your sales calls, and have a higher degree of success on each call? Get referrals. And get them now.
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