Seth Godin seems to find relevant lessons for sales professionals in odd little place, just like I do. You always have to be looking for examples of good selling, because if you do you'll find that they're everywhere.
Case in point: Seth's latest post about being "sold" eggplant at his local farmer's market. It demonstrated, for Seth, the need for a good selling when it comes to that odd vegetable that most veggie-hunters aren't that anxious to try.
A sample of Seth's observations from his post:
In our permission marketing world, sometimes it's easy to forget how important selling is. Not because people are so stupid that they need to be sold something. Not because selling is obsolete because you can just search for what you want and then buy it. No, because selling overcomes fear. Fear of closing, fear of commitment, fear of blanching or sauteeing or just plain fear of buying something.
Good sales professionals don't "force" something on their prospect, or "trick" them into buying. A good salesperson will create curiosity. They'll ask the right questions. They'll tell a good story. The more passionate, the more believable. The more believable, the more successful.
If you're a sales professional who's struggling or looking for a better way to interact with customers, read Seth's post and learn from the simple eggplant farmer. There's a lesson in great salesmanship almost everywhere you look.
Comment Preview