Derrick Moe from SelectMetrix chimes in on our war against rebates - and those who try and defend the sinister practice - with this good news from Dell:
Dell Inc. on Thursday said it will cut back on mail-in rebates and simplify its pricing on computers after customers complained the process for getting the sale price was too complex.
Analysts said the move would help Dell improve customer relations, but would not significantly boost sales as the world's biggest personal computer maker said the prices that customers ultimately pay for its products remain the same.
You can read the whole news story here.
Two quick comments on this: First, I dare say that any time a sales pro or a business can improve customer relations it will lead to more sales. The two go hand-in-hand. Second, this is a good lesson for any sales pro or business: If you see something that isn't working or is hurting your customer relationships, you should change it. Doesn't matter what it is, or how long you've been doing it. You need to constantly analyze where any potential problems lie, and then eliminate those problems. Thumbs up to Dell (I'm using their Inspiron 6000 as I type this...and I've always liked the Dell product).
Comment Preview