My vote is no. I'm not "lovin" the ad I just saw.
Simple reason. In my previous post, I mused about the effectiveness of sideline marketing during the World Cup.
When I saw the McDonald's ad on the sideline, I really questioned the strategy. It was an ad that said: "McDonalds...I'm loving it".
That, of course, is their U.S. slogan. But will it make sense to the Germans? French? The folks from Portugal? Will they understand the slogan, or did McDonalds just waste an opportunity to brand itself to an international audience?
Just want to tell you that Mcdonalds is also using the slogan and song 'I'm Lovin It' here in the Netherlands. So they are used to it, if its effective I don't know.
Posted by: Cees | July 4, 2006 4:07 PM | Permalink to Comment