Fourth in a series
Seth Godin makes this request of all marketers, on the behalf of all sales professionals:
I love selling. I particularly love selling great stuff, well marketed. Don't let me down. Don't ask me to sell lousy stuff.
There's pressure on both sides, as all sales pros know. Therefore, there needs to be a mutual respect of each other's efforts...sales pros need to respect the task that the marketing department has, and the marketing department has to do their best so that the end user of their work - the sales department - can do what they do best: Sell.
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