Speaking of Lincoln, as I just did in my previous post, here's a good sales reminder on presentations and proposals from our friends at justsell.com:
In 1863, Abraham Lincoln delivered one of history's most famous and remembered speeches-- the Gettysburg Address.
It was 273 words. It took 2 minutes to deliver.
The main address that day (the one Lincoln followed) was given by Edward Everett (known to be one of the greatest speakers of the time) and lasted 2 hours.
His note to Lincoln on the event…
“I should be glad, if I could flatter myself that I came as near to the central idea of the occasion, in two hours, as you did in two minutes.”
Great principles to live by. It also applies to brochures, your direct mail, your e-mail, and so on.
Keep it brief.
This is a long running debate in marketing.
My take on it is here...
http://www.woodruffdirect.com/index.php/site/article/the_long_or_short_of_it/
Posted by: Sean Woodruff | July 19, 2006 7:48 PM | Permalink to Comment