« Abe Lincoln's Customer Relationship Philosophy | Main | A Pair of Briefs »

Jul19
Sales Tip From Lincoln

Speaking of Lincoln, as I just did in my previous post, here's a good sales reminder on presentations and proposals from our friends at justsell.com:

In 1863, Abraham Lincoln delivered one of history's most famous and remembered speeches-- the Gettysburg Address.

It was 273 words. It took 2 minutes to deliver.

The main address that day (the one Lincoln followed) was given by Edward Everett (known to be one of the greatest speakers of the time) and lasted 2 hours.

His note to Lincoln on the event…

“I should be glad, if I could flatter myself that I came as near to the central idea of the occasion, in two hours, as you did in two minutes.”

Great principles to live by.  It also applies to brochures, your direct mail, your e-mail, and so on.

Keep it brief.

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2 Comments/Trackbacks




This is a long running debate in marketing.

My take on it is here...

http://www.woodruffdirect.com/index.php/site/article/the_long_or_short_of_it/

» A Pair of Briefs from LandingTheDeal
No, not undies.  Although you have no idea how proud of myself I am for coming up with that picture and article title. We're talking about keeping presentations and marketing messages brief.  One view I referenced earlier talked about... [Read More]

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