What a great example of Seth Godin's "free prize" theory!
Nobody talked much about a stuffy law journal. Until, that is, the law journal The Green Bag started producing Supreme Court Justice commemorative bobbleheads.
Now, they're sold on eBay. Legal geeks all want them.
The quarterly journal's subscription rate? Off the charts.
All this from an idea that came to one of the journal's founders in the shower, according to this great article on the company.
Anyone - even you - can come up with great ideas that create buzz and give your customers a reason to be passionate about your product or service. That's the lesson for you as we start another week of selling here at LandingTheDeal!
Yeah then come and have a look at these custom bobble heads and figurines
Posted by: karuna.puli | February 27, 2007 2:01 AM | Permalink to Comment