Church of the Customer turned me on to a blog rant about a bad plumber in a small down in Florida, and the customer who has embarked on a one-man crusade to bring the plumber to his knees (thereby exposing the obligatory plumber's butt crack, of course).
Internet blogs that expose bad salespeople and bad businesses: This all started with rants against big companies. Now, its apparent that the comfort level of consumers is such that they aren't afraid to take it to the local level.
That's a BIG evolution in blogging against bad companies. Its one thing to blog against a big, faceless mega-corp. It's another thing to blog against a local business owner that you might run into at the supermarket.
BIG transformation taking place here, folks. And it adds a whole new dimension to the importance of superior customer service at the local person-to-person level. Don't believe me? Just ask Chris.
Here's the problem. There are two sides to every story.
The customer isn't always right and if customers start blogging about everyting they don't like, companies will counter with blogging about the customer. Then we'll just have a bunch of useless blabber blogs.
In the end, of course, the cost of the blogging about customers will just be passed on to the customers.
Posted by: Sean Woodruff | July 30, 2006 9:05 AM | Permalink to Comment