Dell is a big computer company. I happen to like them, many do not. I'm typing this entry on my Dell Inspiron laptop.
But it is funny, I have to admit, when a big company like Dell doesn't get Web 2.0 stuff like blogs. Take their DellOne2One blog...it is the perfect example of a big company trying to be trendy, but failing miserably.
BL Ochman has more in his terrific post. Here's a quick taste:
Dell's One2One blog hasn't been updated since last Friday.And now it's been reported that Dell's one2one blog Dell shares the same name as a porn site, www.one2one.com, a site that promises, among other things, 'hot live babes ready to please you 24/7'.
This would be funny, except it just shows that Dell's agency didn't know enough about the Internet to do the MOST fundamental thing of all: check to see if anyone was using the same, or a similar name.
I'm quite certain they aren't quite sure which way to go next. They've said they're listening to customers. Now they need to prove it.
What does this have to do with sales and selling? If you're a business, be genuine and understand the marketing initiatives that you're launching. Dell's understanding of what makes blogs work well is in question, and now its paying a bit of a price by being lampooned by bloggers and customers alike.
That makes selling tough. For Dell, and for you (potentially). Never just do something because you think you understand how it works or why its popular. Know.
Dan, as one who's obsessed with corporate blogs, I must agree that the new Dell one2one blog is anything but trendy. I reviewed it and gave it a 4 out of 10.
One slight detail - B.L. Ochman is a woman :). She's a fantastic blogger and an incredibly perceptive lady.
Posted by: Easton Ellsworth | July 20, 2006 12:40 PM | Permalink to Comment