Sometimes its the little things in sales that make the difference in how you are perceived.
Take this comment from a recent traveler who returned from Italy, from a local newspaper story:
"I couldn't help but notice how every Italian retailer took great care with packaging my purchases. This was a small detail, but it greatly enhanced our shopping experience. For many of the items my wife and I bought, the salespeople wrapped them so nicely they would have been suitable as gifts. Even when we went to a pharmacy to buy Advil because my back was hurting, the pharmacist wrapped it up like a present."
Think about it. What can you do to make your customer feel that his purchase is even more special than he thought it would be? That's a relevant question whether you sell copiers, cell phones, homes or...aspirin!
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