No, not undies. Although you have no idea how proud of myself I am for coming up with that picture and article title.
We're talking about keeping presentations and marketing messages brief. One view I referenced earlier talked about Abraham Lincoln's use of brief speeches to win over the country.
Another take from our friend Sean Woodruff over at WoodruffDirect:
Hang around marketing circles for very long and you’ll eventually run into the debate about long copy versus short copy in advertising. Old school direct marketers will say that long copy works best every time.
Every time? Seems a little too definite in a multiple variable world if you ask me.
I believe it all boils down to communicating for results. If your message is too short to complete the communication, the results will not be realized. If your message is so long that it confuses the communication, the results will not be realized.
Enough said? That is my point.
Thanks, Sean.
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