One entrepreneur has thought up a way to sell to all of us who find ourselves spending our life savings buying gas. We learned about it from our friends over at MarketingBlurb here on KMM.
Sure, there's a bit of irony in selling something to people that just slammed down $80 to fill up their car, but that's beside the point.
The main idea here is that someone thought of a way to invent a new market, and a new channel for advertising. You should be doing the same thing with your product or service that you are selling...look at your market, turn it upside down, and see if there are any new yet-to-be-invented channels out there for selling.
They're out there...you just have to find them and start using them.
While I tend to agree with most of everything posted here (Hey, that's a first with me!), I have to disagree with this type of advertising. It only clutters brains.
I point you back to a quote by Seth Godin in your interview...
"Actually, it would be just one. Permission. The ability to deliver anticipated, personal and relevant messages to prospects that choose to hear them. This takes planning, and an investment of time and effort."
The ability to deliver ANTICIPATED, PERSONAL and RELEVANT messages to prospects that CHOOSE to hear them.
I don't believe this type of advertising fits any of the four criteria for permission.
Discovering or inventing new channels is a great idea but I think one should frame it in a general belief about doing business the right way. This idea is great for the Gas TV guys because the novelty of the idea will suck money out of the pockets of business owners who don't know squat about EFFECTIVE, permission based advertising. However, it is a very short-term strategy for the salesperson because once the novelty is gone, so are the sales.
Posted by: Sean Woodruff | June 7, 2006 7:59 AM | Permalink to Comment