Only in Japan.
The country is in World Cup frenzy (even though their team is out of competition now) and sales of special Japanese designed soccer ball shaped houses are going through the roof.
Take a look at one website offering these houses, called a Barier.
These houses were around before the World Cup started, but their popularity now during the tournament is a good sales lesson in knowing when to promote a product related to a big event, and how sometimes an entire population gets behind the "buzz" and buys into your marketing message.
Me? I still don't get it.
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