Another story of how the abuse of "free" can do more harm than good when it comes to your business, and selling whatever it is that you sell.
Seth Godin gives us a great example of this in his post today. I blogged yesterday about a free service that was offered at a hotel, but then was ruined when it didn't happen.
Free is a great thing, when used properly. Companies who don't understand how to use "free" as it should be used in today's sales and marketing world (see "Free Prize Inside") end up doing more damage than good. Strangely, most of the big corporations that so many small businesses aspire to emulate end up being the worst offenders of "free".
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