Walked into a store with my wife today here in Morro Bay, California, and saw two great examples of great sales and marketing buzz.
The first were some very original T-Shirts designed by an 11-year old girl here locally. She has designed her own T-Shirts, and is selling her very original designs in shops around the California central coast. Half of her proceeds go to a charity designed to foster artistic talents in other pre-teens. Her story was told on the tags of the shirts, and in a little display near her shirts.
The second is the Life Is Good product line. What a story! Two guys, no money, cool idea...and a lot of determination. Now, they have a thriving apparel business with a very simple, catchy theme. Great clothes, too.
So, my question for you: What makes your product or service worth blogging about? What makes people "buzz" about you?
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