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Jun19
The Name Game

You know what's strange?  Each of these shops have a cute play on a name or phrase, but in a weird way it makes me want to visit them less.

Would I choose to eat pizza at a place called "Pizza The Action" or at "Tony's Family Pizzaria"? 

Would I buy curtains from "It's Curtains For You" (always interesting when you choose death as a theme for your business name) or "Hometown Window Coverings"?

I think cute names work in the right venues - the web, for example.  Your name better be original and off-beat or else you're going to struggle.  That's why Flickr.com is better than HostYourPicturesForFree.com.  (By the way, that web address is available as of this writing...which probably tells you something!).

Names of your product and service can either propel or condemn your sales efforts.  Be picky when it comes to names, and remember not to get too cute with them.

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